If you do even a little research on buying a diamond, one of the first things you will learn is all about the 4 C’s- Color, Cut, Clarity, and Carat weight.  Wowser, if it were only that simple we could all be expert diamond buyers.  Let me explain why our diamond diva, Jae Lehew, travels to Antwerp, Belgium to hand select the perfect diamond for those who want a trusted expert.  And this is a trick that you, too, can put to use for those diamonds that are already scintillating in our showcases!

Buying a diamond is truly a visual experience.  You do want the best color and clarity and cut for your dollar, but you mostly want a diamond that is visually brilliant.  A parcel of diamonds might contain 100 gems that all have the same 4C’s-for instance, G-H color, SI1 Clarity, 1.00 carat and good cut- BUT out of that parcel there might be one or two that really stand out.  They sort of “wink” at you.  That’s the one you want;  and why our diamond diva has been told by our sources in Belgium that she has a good eye.  She will find you the best diamond in the size and price that you have pre-determined with her.  

http://sandsjewelry.com/diamonds/diamond-search/

We just returned from a jewelry show where we were looking for a 1 carat diamond solitaire for our showcase. The vendor brought out a ring tray that had probably 3 dozen in the size we were searching for and out of those one really stood our for its brilliance.  The diamond vendor looked at us and asked why we chose that one-even she was surprised that the color was a M (Top light brown) but it faced up beautifully. So the price is right…

Come look at our diamonds and choose the one that speaks to you!

Contact us today to schedule a consultation!

http://sandsjewelry.com/contact-us/